Another *motivated* day. I think I nattered almost non stop for the whole walk. Curious that I couldn’t remember Orson Scott Card’s name. Go figger.
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Nate, I think you’re perhaps being a little too … stuck in your ways about Evo’s recommendation that one not announce until the book has had enough time to percolate through Amazon’s systems?
You have expressed exasperation at others “leaving [so much] money on the table” when they sigh with a big publisher. It seems to me that, contrary to your feeling that it may apply to authors with fewer fans, it is even more relevant to you! I think you should strongly consider taking Evo’s advice lest you leave sales/money on the table. Worse than that, lose out on visibility to potential fans who could buy not only the current book but also future books.
Here’s my reasoning: If an author who doesn’t have your following waits to announce, they may go from a rank of 50,000 to a rank of 10,000 or something. That may not really be enough to get their book noticed at all. If you, however, could hit 100 instead of 200, or 50 instead of 100, that would result in a huge jump in knock-on sales. Presumably if it’s not percolated the rank bump of all of us enthusiastically buying when you announce gets lost, no?
Actually, the sales count. It works rather well, because the early bird notices get the sales rank up nicely right away and start the review pump going. There’s also a good chunk of readers to find out about it when it shows up on their “also bought” ribbon…something that couldn’t happen unless people bought it early. That secondary presence is what give the book sticking power. It’s been between 250 and 400 for almost a month now. That’s because of the presence on the Hot New Releases list (which it’s about to fall off of).
I *do* need to talk to Evo about what he’s trying to accomplish with that. I think it’s a matter of giving friends and family a chance to seed the sales — and to organize a “marketing push” for the book.
I guess I oversimplified the idea. You know more than I do. 🙂
Definitely sounds like a good idea to put your head together with Evo and figure out whether there’s either any advantages you’re missing to his idea or some third/hybrid approach neither of you’ve thought of.